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Marketing für die Generation X

Marketing für die Generation X

Klaus Scherer

48,34 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Economía
ISBN:
9783663058342
48,34 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
  • Librería Kolima (Madrid)
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Sobre IBD

Die 16- bis 29jährigen - die 'Generation X' - sind kaufkräftig und konsumfreudig, jedoch sprunghaft in ihrem Kaufverhalten und selbst für Marktführer wenig berechenbar. Die beiden Experten für Jugendmarketing erläutern die wichtigsten Marketing-Strategien, mit denen Unternehmen die Generation X gezielt erreichen können. Mit konkreten Empfehlungen für Unternehmen, Organisationen und Werbeagenturen.

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