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Marketing 2.0

Marketing 2.0

Dirk Schneider

54,17 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Economía
ISBN:
9783322869647
54,17 €
IVA incluido
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Sobre IBD

Dirk Schneider zeigt in diesem Buch die neuen Disziplinen und Marketingkonzepte auf: Marketing in Echtzeit, Kundenbeziehungsmarketing, Multi-Kanal-Marketing, Solution-Marketing, Netzwerk-Marketing. Er weist aber zugleich auf die Gefahren hin, die entstehen, wenn in Unternehmen der Pfad eines strategischen Marketing verlassen wird. Damit verbunden ist auch ein neues Selbstverständnis des Marketing-Managers - seine zukünftige Rolle in der Unternehmensführung wird neu bestimmt.

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