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Market-Oriented Disinformation Research

Market-Oriented Disinformation Research

Carlos Diaz Ruiz

268,11 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Ética empresarial y responsabilidad social
ISBN:
9781032828541

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  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
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Sobre IBD

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

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