Inicio > Sociedad y ciencias sociales > Política y gobierno > Administración pública > Markenbildung für Regionen. Dachmarkenkonzepte im deutschen Regionalmarketing
Markenbildung für Regionen. Dachmarkenkonzepte im deutschen Regionalmarketing

Markenbildung für Regionen. Dachmarkenkonzepte im deutschen Regionalmarketing

Markenbildung für Regionen. Dachmarkenkonzepte im deutschen Regionalmarketing

Katharina Schirmbeck

28,96 €
IVA incluido
Disponible
Editorial:
ibidem
Año de edición:
2006
Materia
Administración pública
ISBN:
9783898216890
28,96 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Die Vermarktung von Standorten nach dem Vorbild privatwirtschaftlicher Unternehmensführung nimmt vor dem Hintergrund des sich verschärfenden globalen Wettbewerbs stetig zu. In diesem Zusammenhang untersucht Katharina Schirmbeck in Ihrem vorliegenden Buch Markenbildung für Regionen, einer der ersten Studien auf diesem Gebiet, die Anwendung von Markentheorie auf die Standortform Region von einem wissenschaftlichen Standpunkt. Regionen stehen dabei im Mittelpunkt der Betrachtung, da sie als Standorte im Zuge einer Entwicklung zum 'Europa der Regionen' an Bedeutung hinzu gewinnt. Bestandteil der Studie ist eine empirische Erhebung, die deutschlandweit unter mehr als 80 Regional-Initiativen durchgeführt wurde. 3

Artículos relacionados

  • Masterstroke
    Edilson Antunes De Farias / Francisco Guirado Bernabeu / Rochelle Jelinek
    A Practical Guide That Will Deeply Change The Way You Negotiate And Make Decisions In A Negotiation! Who Has Never Felt Vulnerable After A Negotiation After Realizing That They Did Not Recognize A Tactic Their Counterpart Used? Just Like In A Game Of Chess, Negotiation Tactics Are Intentional Practices Adopted During Negotiations In Order To Produce The Desired And Predetermine...
    Disponible

    16,12 €

  • Dealing With Regional Conflicts of Global Importance
    Piotr Pietrzak
    Dealing With Regional Conflicts of Global Importance offers a comprehensive examination of the post-Cold War global landscape, focusing on the outbreak and escalation of local and regional conflicts that have far-reaching implications. From the Taliban takeover in Afghanistan to the civil war in Ethiopia’s Tigray Region and the Russia-brokered peace agreement in the Caucasus, t...
    Disponible

    216,52 €

  • Dealing With Regional Conflicts of Global Importance
    Piotr Pietrzak
    Dealing With Regional Conflicts of Global Importance offers a comprehensive examination of the post-Cold War global landscape, focusing on the outbreak and escalation of local and regional conflicts that have far-reaching implications. From the Taliban takeover in Afghanistan to the civil war in Ethiopia’s Tigray Region and the Russia-brokered peace agreement in the Caucasus, t...
  • A governança nas contratações Públicas
    Clayton Alexandre Ferreira
    Este livro analisa a governança nas contratações públicas no âmbito da Administração Pública federal, sob a ótica da jurisprudência do Tribunal de Contas da União. Os resultados apresentados levaram em consideração as informações obtidas nos levantamentos realizados pelo Tribunal de Contas da União, nos quais foram apontadas deficiências existentes e exaradas recomendações aos ...
    Disponible

    20,80 €

  • The Substance
    Cyrus Sajna
    When in the history of the Earth has the unrighteous ever persistently won? I mean sure, maybe they won for a little while; but then the pivot occurred, Right?Did you know while Dr. King was marching and calling for peace, a tyranny had occurred in Africa? It was called the Mau Mau Massacre. See, the Whites had discovered that God had given the world’s la...
    Disponible

    43,54 €

  • Democratic Backsliding and Public Administration
    ...
    Disponible

    41,42 €