Managing Cultural Joint Ventures

Managing Cultural Joint Ventures

Annukka Jyrämä / Kaari Kiitsak-Prikk / Tanja Johansson

45,34 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
ISBN:
9781032374758
45,34 €
IVA incluido
Disponible

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Sobre IBD

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

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Otros libros del autor

  • Managing Cultural Joint Ventures
    Annukka Jyrämä / Kaari Kiitsak-Prikk / Tanja Johansson
    This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships. ...