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Managing a Chinese Partner

Managing a Chinese Partner

Lub Bun Chong

132,59 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Gestión y técnicas de gestión
ISBN:
9781137005816

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Sobre IBD

From 2007 to 2009, French food and beverage giant Danone and Chinese entrepreneur Zong Qinghou - who is ranked number one on Forbes’ China Rich List 2012 - were embroiled in a highly rancorous dispute over their joint venture, Wahaha. It transpired that even French President Sarkozy reportedly found time in his 2007 three-day state visit to China to discuss the ’Wahaha’ dispute with his Chinese counterpart, President Hu. Behind the melodrama of the ’Wahaha’ dispute lies an important lesson for foreign companies in China.   As a result of the global shift in power, the imperative for a foreign company to manage its Chinese partner has never been stronger since China re-opened its doors for business in 1978. By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why, as well as how the managing of a Chinese partner can deliver sustainable value for a joint venture in China.

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