Management des intellektuellen Kapitals wissensintensiver Dienstleister

Management des intellektuellen Kapitals wissensintensiver Dienstleister

Ulrich G. Schnabel / Ulrich GSchnabel

102,32 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
ISBN:
9783658033682
102,32 €
IVA incluido
Disponible

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Sobre IBD

​Die Wirtschaft zeichnet sich durch einen hohen und wachsenden Anteil wissensbasierter Wertschöpfung aus. Getragen wird diese Entwicklung durch wissensintensive Dienstleister, deren wichtigste Ressource das intellektuelle Kapital ist. Ulrich G. Schnabel zeigt, welche strategischen Erfolgspotenziale des intellektuellen Kapitals für diese Firmen eine hohe Relevanz für die Wettbewerbsstrategie besitzen und mit welchen Strategieoptionen Wettbewerbsvorteile aufgebaut werden können.

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