Luksus w Polsce

Luksus w Polsce

Laura Drozdowski-Strehl / Natalia Wolowska

92,25 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209593420
92,25 €
IVA incluido
Disponible

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Sobre IBD

Jeszcze dwadzieścia lat temu posiadanie dżinsów Levi’s było w Polsce absolutnym luksusem. Te kultowe spodnie były nie tylko elementem garderoby, ale przede wszystkim symbolem: reprezentowały inne miejsce, Stany Zjednoczone, sukces, wolność... Ten luksus symbolizował inny sposób życia i myślenia. Dzisiaj Polska jest jedynym krajem Unii Europejskiej, który utrzymał dodatni wzrost gospodarczy. Obecnie w Polsce kwitną luksusowe butiki, powstają luksusowe centra handlowe, na rynku nieruchomości dostępne są luksusowe apartamenty... Pojawia się popyt na towary luksusowe. Czym jest luksus dla Polaków? Kim są jego konsumenci? Jakie marki luksusowe rozwijają się w Polsce? Jakie są perspektywy wzrostu dla tego sektora? Czy istnieje luksus po polsku? Czy te marki mają potencjał międzynarodowy? W niniejszym dokumencie postaramy się odpowiedzieć na wszystkie te pytania.

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