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Theu2029 airlineu2029 industryu2029 inu2029 Southeastu2029 Asiau2029 hasu2029 beenu2029 revolutionizedu2029 inu2029 theu2029 lastu2029 coupleu2029 ofu2029 years:u2029 withu2029 theu2029 emergenceu2029 ofu2029 Lowu2029 Costu2029 Carriersu2029 (LCCs)u2029 theu2029 regionu2029 experienced u2029au2029 travel u2029revolutionu2029 andu2029 theu2029 airlinesu2029 showedu2029 thatu2029 the u2029regionu2029 is u2029ripe u2029foru2029 lowu2029 costu2029 travel.u2029 However,u2029 itu2029 hasu2029 notu2029 beenu2029 au2029 smoothu2029 pathu2029 foru2029 theu2029 LCCs:u2029u2029 the lack of an overarching power to foster air transport deregulation andu2029 theu2029 lowu2029 averageu2029 incomeu2029 levelu2029 inu2029 theu2029 regionu2029 are often mentioned byu2029 criticsu2029 whenu2029 discussingu2029 theu2029 potential successu2029 of localu2029 LCCs.u2029 Onu2029 theu2029 otheru2029 hand,u2029 the u2029pioneer u2029among u2029the u2029LCCs of the region,u2029 Airu2029 Asia,u2029 hasu2029 justu2029 completedu2029 anotheru2029 subsequentu2029 successfulu2029 yearu2029.u2029 Theu2029 airline’su2029 growthu2029 andu2029 successu2029 depictsu2029 theu2029 enormousu2029 potentialu2029 LCCs u2029face u2029when u2029 emerging u2029inu2029 theu2029 region.u2029 Thisu2029 booksu2029 examinesu2029 theu2029 characteristicsu2029 ofu2029 theu2029 Southeastu2029 Asianu2029 regionu2029 inu2029 au2029 LCC’su2029 perspectiveu2029 andu2029 identifies u2029chancesu2029 andu2029 challenges. It concludes with a positiveu2029 andu2029 promisingu2029 outlooku2029 onu2029 au2029 dynamicu2029 marketu2029 thatu2029 buriesu2029 enormousu2029 potentialu2029 andu2029 alreadyu2029 providesu2029 au2029 sufficientu2029 environmentu2029 foru2029 LCCs.u2029