logo200：品牌标识设计与创意实例解析

logo200：品牌标识设计与创意实例解析

邵洪福

28,06 €
IVA incluido
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Editorial:
China National Publications Import & Export C
Año de edición:
2018
ISBN:
9787115471550
28,06 €
IVA incluido
Disponible

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Sobre IBD

'1.全书收录了作者创作过的涉及26个领域的200余个logo，并且每个案例都涵盖了项目背景、创意过程和设计心得三大部分，讲解清晰透彻。对于从事商业设计的同行具有非常实用的参考价值和指导作用。 2.本书作者绍洪福，共有700余件标识作品被客户采用；2003年8月3日，他设计的'京剧脸谱'荣获北京奥运会会徽征集第4名，实现了吉林省标识设计界在国际设计比赛中的历史性突破。此外，他的创业经历还成为了清华大学的总裁班的上课内容，并深受好评。 内容简介本书是关于LOGO设计及运用的图书。全书收录了作者创作过的涉及26个领域的200余个LOGO，并且每个案例都涵盖了设计元素的雏形、文化底蕴和设计理念的相关内容，讲解清晰透彻。 作者深入了解每一个机构的文化内涵，深度剖析，量身定制出一个独具品 牌特色的LOGO。相信通过本书的学习，您会对LOGO设计有一个全新的认识，并且设计能力会大大提高。 本书既适合机构决策者和标识爱好者阅读，也可作为专业的培训教材使用。作者简介邵洪福 现任北京金点普华企业策划中心总经理与北京联合大学客座教授。 毕业于长春师范大学美术系与东北师范大学美术系，深造于清华大学的总裁班和城市经济班。职称为'美术学高 级工程师'。 1998 年 10 月创立长春金点企划设计公司，2004 年 12 月创立北京金点普华企 业策划中心。 2008北京奥运会会徽国际设计大赛上，其策划设计的参赛作品--'京剧脸谱' 获得第四名。 从事 LOGO 设计 26 年，有 700 多件LOGO 作品被客户采用，被业界内外誉 为'中国标识设计大王'。

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