Live Campaigns

Live Campaigns

Colja M. Dams / Colja MDams / Stefan Luppold

20,91 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2019
ISBN:
9783658244347
20,91 €
IVA incluido
Disponible

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Sobre IBD

Grundlagen und Status quo der Corporate Communication.- Hybride Events als Ausgangspunkt für Live Campaigns.- Von Kommunikations-Kampagnen zu Live Campaigns.- Schlüssel- und Erfolgsfaktoren von Live Campaigns.- Umsetzung von Live Campaigns.- Praxisbeispiele.

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