Little Lord Fauntleroy was the Harry Potter of his time and Frances Hodgson Burnett was as celebrated for creating him as J. K. Rowling is today for Potter. During the 1880s, fashions in the book became popular with velvet Lord Fauntleroy suits being sold, as well as other Fauntleroy merchandise such as velvet collars, playing cards, and chocolates. The Reginald Birch illustrations sparked a romantic style of dress for boys which would endure into the early twentieth century.