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Leysen Johnston Advertising

Leysen Johnston Advertising

Mark Leysen

17,13 €
IVA incluido
Disponible
Editorial:
Indy Pub
Año de edición:
2023
Materia
Memorias
ISBN:
9781088156612
17,13 €
IVA incluido
Disponible

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Sobre IBD

Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.

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