Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The leader strategy is divided into two distinct strategies: on the one hand we have the offensive strategy, where the leader seeks to dominate its market. On the other hand, we have a defensive strategy, the leader seeks to protect its market share and competitors. 1) We divide the defensive strategy into 6 different categories.- the positioning defense strategy: this is the outpost strategy; - the preventive strategy: act rather than react, the strategy of the counter-offensive approach: we fight our competitor on our own ground; - The mobile defense strategy: this strategy is based on market diversification and expansion, - The strategic withdrawal strategy: the company focuses on certain segments and abandons weak segments.2) The Challenger Strategy Challenger strategy seeks to eliminate the weakest or attack the market leaders. Five approaches are possible: - the frontal attack: the most costly strategy which operates through prices, - The side attack: it consists of taking advantage of a weakness of its competitor, - Encirclement: it is attack on several weak points of its competitors, - guerrilla warfare: the objective is to attack the competitor on its specific products.
