La feuille de route vers le succès international

La feuille de route vers le succès international

Julissa Hernández Morales / Lesbi Pérez González

72,27 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786630389517
72,27 €
IVA incluido
Disponible

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Sobre IBD

Il souligne que la réussite moderne va au-delà des ventes et nécessite de trouver un équilibre entre l’efficacité globale et l’adaptation aux différences culturelles locales, en s’appuyant sur l’avantage concurrentiel proposé par Michael Porter face aux contraintes liées aux ressources naturelles traditionnelles. Enfin, il conclut que tant les entreprises que les professionnels du XXIe siècle doivent se forger une valeur différenciante fondée sur l’innovation constante, l’intelligence culturelle et le développement de compétences relationnelles et numériques, dans une optique d’apprentissage tout au long de la vie.

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