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Künstliche Intelligenz - die Zukunft des Marketings

Künstliche Intelligenz - die Zukunft des Marketings

Bernhard Wecke / Claudia Bünte

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Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Gestión y técnicas de gestión
ISBN:
9783658377489
22,20 €
IVA incluido
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Sobre IBD

Aktuelle und zukünftige Bedeutung von KI für die Wirtschaft und das Marketing.- Best Practice China oder: So geht New Marketing.- Hindernisse und Lichtblicke, KI mit Erfolg zu nutzen.- So gelingt der erste Pilot - Eine Anleitung in drei einfachen Phasen.- Trotz erfolgreichem Piloten keine nachhaltige Nutzung von KI? - Was tun?.- Mit diesen SaaS-Tools erfolgreich KI nutzen, ohne selbst codieren zu müssen.- Fazit/Management-Take-Away.

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