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Kundenzufriedenheit und Preisverhalten

Kundenzufriedenheit und Preisverhalten

Nicole Koschate

84,99 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Gestión y técnicas de gestión
ISBN:
9783824477272
84,99 €
IVA incluido
Disponible

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Sobre IBD

Nicole Koschate untersucht die Auswirkungen von Kundenzufriedenheit auf verschiedene Facetten des Preisverhaltens. Sie zeigt, dass zufriedene Kunden bereit sind, höhere Preise zu zahlen, und dass dieser Effekt nichtlinear ist. Die Ergebnisse der Studie dokumentieren darüber hinaus, dass Kundenzufriedenheit und Fairnessaspekte bei Preiserhöhungen eine wichtige Rolle spielen.

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