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Kundenzufriedenheit im Industriegüterbereich

Kundenzufriedenheit im Industriegüterbereich

Bettina Rudolph

84,86 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Economía
ISBN:
9783409128513
84,86 €
IVA incluido
Disponible

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Sobre IBD

Im Rahmen einer umfassenden, international angelegten empirischen Studie entwickelt Bettina Rudolph einen theoretisch fundierten Ansatz zur Messung von Kundenzufriedenheit im Industriegüterbereich. Die Autorin präsentiert klar definierte Dimensionen zur Konzeptualisierung des Konstrukts Kundenzufriedenheit und zeigt die Notwendigkeit einer Analyse der verschiedenen Funktionsbereiche im Kundenunternehmen auf. Die Arbeit leistet somit einen wesentlichen Beitrag zur Weiterentwicklung der Marketingwissenschaft und vermittelt Gestaltungsempfehlungen für die Praxis. Verzeichnis: Im Rahmen einer umfassenden, international angelegten empirischen Studie entwickelt Bettina Rudolph einen theoretisch fundierten Ansatz zur Messung von Kundenzufriedenheit im Industriegüterbereich.

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