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Kundenorientierung im Innovationsprozess

Kundenorientierung im Innovationsprozess

Sybille Reichart

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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Obras de teatro, textos teatrales
ISBN:
9783824476671
72,04 €
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Sobre IBD

Auf der Basis einer umfangreichen empirischen Untersuchung in einem weltweit tätigen Konzern zeigt Sybille V. Reichart, welche Gestaltung des Kontakts mit dem Kunden hinsichtlich Zeitpunkt, Umfang, Inhalt und Methoden zum Innovationserfolg beiträgt.

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