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Konsumrituale als strategisches Marketinginstrument

Konsumrituale als strategisches Marketinginstrument

Michael Roslon

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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Estudios de comunicación
ISBN:
9783658265014
21,01 €
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Sobre IBD

Die Gunst der Stunde: Unternehmenskommunikation im Konsumkapitalismus.- Konsumrituale - eine moderne Variante von Ritualen?.- Implikationen für die Forschungs- und Marketingpraxis. 

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