Konsumentenverwirrtheit als Marketingherausforderung

Artículos relacionados

• 

  Principles of Economics 2e

  David Shapiro / Steven A. Greenlaw / Steven AGreenlaw / Timothy Taylor

  Principles of Economics 2e covers the scope and sequence of most introductory economics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition has been thoroughly revised to increase clarity, update data and current event impact...

  Disponible

  49,73 €

• 

  Perspectivas sobre desarrollo y territorio en el nuevo contexto

  José I. Távara / Roxana Barrantes

  Las contribuciones de este volumen intentan expresar el reconocimiento y el homenaje a Efraín Gonzales de Olarte, entrañable integrante de nuestra comunidad universitaria, una persona comprometida con la investigación y la formación de varias generaciones de profesionales y ciudadanos, dedicada al fortalecimiento de la educación en nuestro país, tanto dentro como fuera de las a...

  Disponible

  20,75 €

• 

  Comparable Worth

  Elaine Sorensen

  For decades women working as nurses, librarians, and secretaries have argued that they are paid less than men in jobs requiring comparable skill and effort. By the late 1980s, the notion of 'comparable worth' had become a familiar one, and comparable worth initiatives were being developed to counteract the persistent disparities between male and female pay. In a comprehensive a...

  Disponible

  47,60 €

• 

  The Social Life of Money

  Nigel Dodd

  A reevaluation of what money is-and what it might beQuestions about the nature of money have gained a new urgency in the aftermath of the global financial crisis. Even as many people have less of it, there are more forms and systems of money, from local currencies and social lending to mobile money and Bitcoin. Yet our understanding of what money is-and what it might be-hasn’t ...

  Disponible

  36,83 €

• 

  Advances in Behavioral Economics

  Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several con...

  Disponible

  113,11 €

• 

  Financial Econometrics

  Christian Gouriéroux / Joann Jasiak

  Financial econometrics is a great success story in economics. Econometrics uses data and statistical inference methods, together with structural and descriptive modeling, to address rigorous economic problems. Its development within the world of finance is quite recent and has been paralleled by a fast expansion of financial markets and an increasing variety and complexity of f...

  Disponible

  216,13 €