Kompetencje międzykulturowe w nawiązywaniu kontaktów handlowych

Kompetencje międzykulturowe w nawiązywaniu kontaktów handlowych

Brigitte Auer-Karl

63,61 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209494147
63,61 €
IVA incluido
Disponible

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Sobre IBD

Książka ta dotyczy międzykulturowych różnic w zawieraniu umów w branży produktów medycznych w Austrii i Niemczech. Analizuje ona, czy istnieją różnice międzykulturowe i jak wpływają one na sytuacje negocjacyjne. W tym celu przeprowadzono badanie jakościowe wśród pracowników przedsiębiorstw z branży produktów medycznych w Austrii i Niemczech. Wyniki tego badania pokazują, że już na etapie przygotowań do negocjacji można było zaobserwować różne podejścia. Nawet podczas fazy negocjacji poszczególne różnice kulturowe odgrywają rolę w komunikacji. W przypadku zawarcia umowy różne czynniki mogą mieć wpływ na pomyślną realizację umowy. Znajomość innej kultury jest uważana za niezbędną, aby móc działać w sposób kompetentny międzykulturowo podczas międzynarodowych negocjacji umów.

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