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Kompaktwissen Marketing

Kompaktwissen Marketing

Erhard Schwedler

47,88 €
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Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Obras de teatro, textos teatrales
ISBN:
9783409116565
47,88 €
IVA incluido
Disponible

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Sobre IBD

Erhard Schwedler konzentriert sich in seinem einführenden Lehrbuch auf die Kernbereiche des Marketing und deren Verknüpfung. Anhand vieler praktischer Beispiele illustriert er, wie bei der Analyse von Märkten, der Ableitung einer Positionierungsstrategie und der Erstellung eines Marketingkonzeptes für nationale oder internationale Märkte vorzugehen ist.

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