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Kommunikationsmanagement von Clusterorganisationen

Kommunikationsmanagement von Clusterorganisationen

Bernd Hartmann

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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Estudios de comunicación
ISBN:
9783658111106
72,42 €
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Sobre IBD

Bernd Hartmann legt die erste umfassende und grundlegende Auseinandersetzung mit der Organisationskommunikation von Clusterorganisationen vor. Er entwickelt einen theoretischen Referenzrahmen und liefert empirische Ergebnisse zur tatsächlichen Praxis des Kommunikationsmanagements dieses Organisationstyps in Europa. Erhebliche Fördersummen fließen weltweit jährlich in die Schaffung regionaler Wirtschaftscluster, dennoch sind die damit beauftragten Organisationen aus kommunikationswissenschaftlicher Sicht bislang vernachlässigt worden. Gelungenes Kommunikationsmanagement kann jedoch zu einem wesentlichen Erfolgsfaktor für Clusterorganisationen werden.

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