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Kommunikationsarbeit in Online-Medien

Kommunikationsarbeit in Online-Medien

Kerstin Engels

84,51 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Estudios de comunicación
ISBN:
9783531140872
84,51 €
IVA incluido
Disponible

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Sobre IBD

Die Untersuchung beschäftigt sich mit dem Umbruch von Kommunikationsarbeit im Umfeld von Online-Medien. Zu den Ergebnissen zählt eine Typologie von Tätigkeitsfeldern, zu denen neben 'Redaktioneller Publizistik' und Public Relations-Tätigkeiten unter anderem auch marketingorientierte Bereiche gehören. Deutlich wird ein Spannungsverhältnis zwischen der Entwicklung neuer Strukturen in Tätigkeits- und Qualifikationsprofilen einerseits und einem normativ gefestigten Sinngefüge, das sich auf den journalistischen Beruf gründet, andererseits.

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