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Kommunikation von Unternehmertum

Kommunikation von Unternehmertum

Helmut Schönenberger

72,65 €
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Gestión y técnicas de gestión
ISBN:
9783835003675
72,65 €
IVA incluido
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  • Librería Samer Atenea
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Sobre IBD

Helmut Schönenberger untersucht das Wissen über die Vermittlung unternehmerischen Handelns und präsentiert Empfehlungen für die Kommunikation von Unternehmertum in universitären Innovationsnetzwerken. Die Umsetzung seiner Handlungsempfehlungen wird exemplarisch anhand der operativen Tätigkeiten der UnternehmerTUM GmbH, dem Zentrum für Unternehmertum an der Technischen Universität München, verdeutlicht.

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