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Key-Account-Management in der Konsumgüterindustrie

Key-Account-Management in der Konsumgüterindustrie

Rolf Gegenmantel

72,03 €
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Editorial:
Springer Nature B.V.
Año de edición:
1996
Materia
Gestión y técnicas de gestión
ISBN:
9783824463688
72,03 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Der Autor behandelt Möglichkeiten der operativen Umsetzung sowie organisatorische Aspekte des Key-Account-Managements im Konsumgüterbereich. Da die effektive Koordination ein entscheidender Erfolgsfaktor bei der Umsetzung ist, werden die Möglichkeiten einer computerbasierten Informationsunterstützung vorgestellt.

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