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Kennzahlenmodell zur Erfolgsbewertung des E-Commerce

Kennzahlenmodell zur Erfolgsbewertung des E-Commerce

Claudia Hienerth

97,45 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Gestión y técnicas de gestión
ISBN:
9783834921024
97,45 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Claudia Hienerth entwickelt ein Modell zur Erfolgsbewertung des Online-Vertriebs für einen Mehrkanaleinzelhändler. Es ermöglicht die Messung von Kannibalisierungs- und Synergieeffekten zwischen dem Web-Shop und dem stationären Einzelhandel.

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