Japanese Consumer Dynamics

Japanese Consumer Dynamics

P. Haghirian

47,99 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
ISBN:
9781349317998
47,99 €
IVA incluido
Disponible

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Sobre IBD

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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