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Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Stuttgart (-), language: English, abstract: The Importance of the Internet - One of the most important trends over the last years was undisputedly the swift development from anindustrial to the so called information society1, with the World Wide Web leading the way.According to a study of the EITO2 in 2008, 1.23 billion people worldwide used the internet in this year,2010 it will likely be about 1.5 billion people (fig.1), not including the numerous cell phone users goingonline by mobile telephony connection.3 Approximately 60% of the German population work with theinternet habitually, tending upwards 2% to 3% yearly. Furthermore, computers and laptops with aninternet termination are available in 75% of German households, The social reorganisation launches changes that not only individuals but above all companies shouldtake into consideration, being responsive to it. This requires an adoption of every corporate division tothe increasing virtualization.Strategic ChangesThe economic system is strongly shaped by prearranged framework conditions, especially by themarkets. Companies have to adapt in the extent external factors e.g. the internet are modifyingmarkets, to remain competitive.Characteristics of the internet changing markets are:• Velocity of information transfer;• Synchronicity or interactivity;• Small operating costs.To be or remain successful in such an internet economy it is not sufficient to react to superficialchanges, but trends have to be identified early and incorporated actively in the company’s strategy aswell as in the resulting division strategy.litical, and cultural activity.
