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Interne und externe Markenerweiterungen

Interne und externe Markenerweiterungen

Patrik Berend

72,83 €
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Gestión: liderazgo y motivación
ISBN:
9783824476701
72,83 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
  • Librería Kolima (Madrid)
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Sobre IBD

Patrik Berend untersucht in mikroökonomischen Modellen die Dimensionen und Distanzen, die für Markenerweiterungen relevant sind.

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