Internationalisierung von E-Commerce-Geschäften

Internationalisierung von E-Commerce-Geschäften

Franziska Stallmann / Ullrich Wegner

53,39 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2014
ISBN:
9783658067816
53,39 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

​Der Handel von Produkten und Dienstleistungen über das Internet hat sich längst etabliert. Viele Unternehmen versprechen sich durch eine Internationalisierung ihrer Handelsgeschäfte zusätzliche Wachstumsimpulse. Die Erarbeitung und Umsetzung einer internationalen Strategie ist im Onlinehandel mit einer Reihe von Herausforderungen verbunden. Rechtliche Fragestellungen, kulturelle Unterschiede und transportlogistische Themen müssen landesspezifisch berücksichtigt werden, um eine erfolgreiche Geschäftsausweitung zu erreichen. Dieses Buch beschreibt Theorien, Grundlagen und Komponenten zur Internationalisierung von Electronic Commerce. Darauf aufbauend wird ein für E-Commerce-Unternehmen spezifisches Prozessmodell zur Strategieformulierung und -umsetzung entwickelt. Mit der Beschreibung und situativen Beurteilung praxisrelevanter Lösungen eignet sich das Buch gleichermaßen für Lehr- und Anwendungszwecke.

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