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Internationale Marktbearbeitung

Internationale Marktbearbeitung

Thomas Jenner

72,19 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1994
Materia
Economía
ISBN:
9783409136341
72,19 €
IVA incluido
Disponible

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Sobre IBD

Im Rahmen der internationalen Marktbearbeitung ist neben der Frage nach der Ausgestaltung des Marketinginstrumentariums vor allem die Festlegung der Marktbearbeitungsstrategie von grundlegender Bedeutung.

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