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Internationale Dienstleistungskompetenzen

Internationale Dienstleistungskompetenzen

Joerg Frehse

84,28 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Obras de teatro, textos teatrales
ISBN:
9783409123495
84,28 €
IVA incluido
Disponible

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Sobre IBD

Dem anhaltenden Globalisierungsdruck sind die in Europa meist einzelbetrieblich organisierten Hotels kaum noch gewachsen. Um im internationalen Verdrängungswettbewerb bestehen zu können, muss die europäische Hotellerie ihren potenziellen Kunden einen Mehrwert bieten, den diese von der Markenhotellerie nicht erhalten. Der Autor zeigt Möglichkeiten auf, wie es der europäischen Individualhotellerie gelingen kann, sich durch den Aufbau internationaler Dienstleistungskompetenzen erfolgreich zu behaupten.

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