Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The exploding Chinese consumer market, which is set to match the UnitedStates as the world’s largest in purchasing power parity by approximately2020, is the hope for many western enterprises, elsewhere faced with low orzero growth. However, the greatest challenge for foreign entrants is settingup a business and operational model, because one of the oddities of thecurrent regulatory environment is that foreign investors must seek permissionfrom a joint venture (JV) partner. Although very little accurate information isavailable about Sino-Foreign JVs, there are many warnings about theproblems that have to be faced in order to establish them.The present book describes not only the complete process of forming a JointVenture in China, but offers also a comprehensive overview of several bestpractice cases on JVs in the Peoples Republic. The cultural issues which mayinterfere with joint venture success are subsequently identified and possiblesolutions suggested. Adding to the sparse literature on managing the day-todayproblems of sino-foreign JVs, here`s how to interpret Chinese behaviourand avoid unintended offences - while making your core business a success.
