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Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Coventry University, language: English, abstract: It is a matter of fact that through increasing globalisation, multinational companies now face a wide range of issues related to cultural differences. This is especially true of a merger of three organisations from three different countries and continents, which would imply huge changes to an organisation and their cultural awareness.