Internal communication in Escambray Dairy Products Company

Internal communication in Escambray Dairy Products Company

Anicel Garcìa / Juan Antonio Mateo / Niurka Carrera

60,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208715236
60,20 €
IVA incluido
Disponible

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Sobre IBD

Communication management in organizations is a process that has been gaining importance in its strategic proposal, being vital to ensure the resilience and profitability of a company. It is currently considered as the means through which organizations can consolidate their intangible resources, among which the following stand out: social responsibility, reputation and corporate image. The study of the same within the organization, the conception of strategic actions to enhance strengths and mitigate weaknesses as well as to understand the current state of communication in the entity in question, strengthen among managers and employees of the institution the usefulness of the same in achieving the goals and objectives.

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