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Interkulturelle Kommunikation

Interkulturelle Kommunikation

Gerhard Maletzke

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Editorial:
Springer Nature B.V.
Año de edición:
1996
Materia
Estudios de comunicación
ISBN:
9783531128177
48,12 €
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Sobre IBD

Wenn Menschen verschiedener Kulturen einander begegnen, ergeben sich vielfache Kommunikationsschwierigkeiten. Als Ursachen dafür lassen sich Strukturmerkmale herausarbeiten, in denen sich Kulturen voneinander unterscheiden. Die Kenntnis dieser Merkmale erleichtert es, Angehörige fremder Kulturen zu verstehen, Kommunikationsprobleme abzubauen und in einer fremden Kultur mit den einheimischen Denk- und Verhaltensweisen besser zurechtzukommen.

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