INTEGRIERTER KONZEPTIONELLER RAHMEN FÜR UNTERNEHMERISCHES VERHALTEN IM ANFANGSSTADIUM

INTEGRIERTER KONZEPTIONELLER RAHMEN FÜR UNTERNEHMERISCHES VERHALTEN IM ANFANGSSTADIUM

B. Nishantha / H.M.S.V. Silva / M.D. Pushpakumari

92,00 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209477195
92,00 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch bietet einen strukturierten Ansatz zum Verständnis, wie Menschen zu Unternehmern werden. Um die Motive, Entscheidungen und Verhaltensweisen von angehenden Unternehmern zu verstehen, die gerade ein Unternehmen gründen, werden verschiedene theoretische Standpunkte einbezogen, darunter psychologische, soziale und persönliche Aspekte. Der Rahmen berücksichtigt wesentliche Faktoren, die unternehmerische Bestrebungen und Aktivitäten antreiben, darunter Geschlecht, Persönlichkeitsmerkmale, kontextuelle Faktoren und kognitive Prozesse. Durch seine ganzheitliche Betrachtung hilft dieses Buch Forschern und politischen Entscheidungsträgern, den Weg angehender Unternehmer von der Ideenfindung bis zur Unternehmensgründung besser zu verstehen und zu unterstützen. Das Buch ist einfach, klar und unterhaltsam geschrieben, sodass der Leser mühelos die wesentlichen Faktoren kennenlernt, die für angehende Unternehmer zu berücksichtigen sind.

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