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Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns

Philip J. Professor Kitchen

65,37 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Gestión y técnicas de gestión
ISBN:
9780230577343
65,37 €
IVA incluido
Disponible

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Sobre IBD

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.

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