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Innovazione nei prodotti di moda

Innovazione nei prodotti di moda

Marina de Ferraz Vegas

68,48 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786207439010

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L’innovazione è un obiettivo intrinseco dell’uomo. Nella moda non potrebbe essere diversamente. Ma cos’è un prodotto di moda innovativo? In questo libro, l’autrice cerca di chiarire l’argomento attraverso fonti bibliografiche e casi di studio negli atelier di calzature della città di San Paolo. Cerca inoltre di spiegare l’importanza della gestione dello sviluppo del prodotto nell’industria della moda, un fattore fondamentale per il lancio di prodotti innovativi. Attraverso la storia della calzatura, propone linee guida per il dipartimento di sviluppo per creare prodotti innovativi. Questo libro è una lettura importante per i professionisti della moda che vogliono creare prodotti che possano durare nel tempo.

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