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Innovative Pharmakommunikation im Internet-Zeitalter

Innovative Pharmakommunikation im Internet-Zeitalter

Werner Becker

96,82 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Economía
ISBN:
9783824405381
96,82 €
IVA incluido
Disponible

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Sobre IBD

Werner Becker analysiert die Dynamik des Kommunikationswettbewerbs pharmazeutischer Unternehmen und entwickelt ein neues Konzept für die Ausgestaltung eines normativ verankerten und strategisch orientierten Kommunikationsmanagement.

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