Innovative Approaches to Narratives in Health Communication

’Innovative Approaches to Narratives in Health Communication’ provides in-depth research studies, literature reviews, and step-by-step instructions for a variety of health communication contexts to help improve overall satisfaction and the empowerment of others. ’Innovative Approaches to Narratives in Health Communication’ is intended to be used in many health-related contexts including, but not limited to, the classroom, further research, and health care professionals. While some texts focus on narratives in public communication or on a specific population (such as women’s health), this volume applies narratives in a variety of health communication contexts. ’Innovative Approaches to Narratives in Health Communication’ opens with a chapter about the different types of narrative research, entertainment education, and narrative persuasion. Next, the first section includes chapters on the 'human experience' and narratives. These chapters include powerful and emotional topics relating to the use of narratives in critical care, reproductive loss, video gaming and cancer narratives, and the impacts of the infant formula shortages. The second section highlights how narratives can be used in university/college-aged participants. The two chapters analyze how narratives can be applied to both the mental health of college students and those partaking in risky behaviors. The third and final section comprises chapters discussing the impacts of the COVID-19 pandemic and the use of narratives. The section begins with a chapter highlighting the 'Coming age' during the pandemic and relevant research relating to narratives. The following chapters will include a discussion of the impacts of COVID-19 on black communities, and the importance of narratives with frontline workers. All of these chapters provide unique applications and examples that use narratives in current and important research. Overall, ’Innovative Approaches to Narratives in Health Communication’ aims to provide a diverse audience with unique tools and perspectives to broaden our understanding and applicability of narratives in health communication contexts.