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Innovationsstrategie

Innovationsstrategie

Daniel Huber / Heiner Kaufmann / Martin Steinmann

47,73 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Gestión y técnicas de gestión
ISBN:
9783662650592
47,73 €
IVA incluido
Disponible

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Sobre IBD

Das Buch beschreibt theoretisch fundiert und praxisnah, wie mit neuen strategischen Werkzeugen eine Innovationstrategie systematisch erarbeitet wird, um auf diese Weise die langfristige Wettbewerbsfähigkeit eines Unternehmens zu sichern. Die strategischen Grundlagen für Innovation werden schrittweise und leicht verständlich mit einem Innovation-Framework entwickelt.Im neuen Strategieverständnis ist eine Unternehmensstrategie eine Two-Stars-Strategy. Sie besteht aus einem gegenwartsorientierten und einem zukunftsorientierten Teil. Unternehmen richten sich damit gleichzeitig auf zwei Zukunftssterne aus.Lernen auch Sie den Weg zum innovativen Unternehmen kennen und steigern Sie damit nachhaltig die Innovationsleistung und Zukunftsfähigkeit Ihres Unternehmens.

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