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Innovationsmanagement

Innovationsmanagement

 

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Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Finanzas
ISBN:
9783540655381

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
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Sobre IBD

Innovationsmanagement steuert die Umsetzung neuer Geschäftsideen. Erfolgreich sind Produkt-, Prozeß- und Dienstleistungsinnovationen nur dann, wenn sich ein Unternehmen damit am Markt durchsetzt. Basis für Innovationen sind technologische, technische, organisatorische oder soziale Neuerungen, die in Unternehmen eingeführt wrden. Innovative Lösungen aus Forschung und Entwicklung müssen sich immer an ihrem kaufmännischen Erfolg messen lassen. Zum ersten Mal ist es gelungen, daß die führenden Experten gemeinsam publizieren. Die Beiträge fügen sich nahtlos in ein Gesamtkonzept ein, das neben den wesentlichen Grundlagen das State of the Art des Innovationsmanagement repräsentiert.

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