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Innovation and Dynamics in Japanese Retailing

Innovation and Dynamics in Japanese Retailing

Hendrick Meyer-Ohle

132,59 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Gestión y técnicas de gestión
ISBN:
9781403911285

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Japanese retailing has long been regarded as traditional or even backwards when in reality it has constantly demonstrated its innovation and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behavior; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.

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