Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
In business life not only the existence of a well developed strategy andmarketing plan is crucial to the success of an enterprise. A furtherimportant factor, which is often underestimated, is the allocation ofinformation within an organisation as well as through the whole valuechain. This book, firstly, defines the key terms of the informationmanagement and gives an overview about its general problems in apractical business context. Its main concern is not the theoreticalexplanation of types of data banks or the programming of such a databank, which common literature describes. It is rather the providing ofappropriate tools of the information management and the establishingof more efficient methods to deal with the daily business. In addition,the measurement of costs and benefits of such an optimisation issubject to this book. A practical example concludes the topic.Managers of small and medium sized enterprises will find here adifferent perspective of leading an organisation. Students andconsultants, who are dealing with the management of information anddata flow are addressed, too.
