In Good Company

In Good Company

In Good Company

WIPO

33,50 €
IVA incluido
Consulta disponibilidad
Editorial:
World Intellectual Property Organization (WIPO)
Año de edición:
2019
ISBN:
9789280522655

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Sobre IBD

At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.

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