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Impatto di un marchio sul processo decisionale del consumatore

Impatto di un marchio sul processo decisionale del consumatore

Sulejman Hibić

71,99 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786208521387
71,99 €
IVA incluido
Disponible

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Sobre IBD

Nel mondo materiale di oggi i marchi hanno una grande influenza su tutti noi. L’attenzione delle persone si concentra ogni giorno di più sui marchi e, sebbene alcuni siano più illusi e altri meno, tutti cerchiamo e ci sforziamo di acquistare i marchi. Ispirato da questo sviluppo economico, lo scopo di questo lavoro è indagare e spiegare gli effetti del branding sul processo decisionale dei consumatori, o meglio, come le persone reagiscono ai prodotti di marca e se sono la loro scelta principale al momento dell’acquisto.

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Otros libros del autor

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    No mundo material de hoje, as marcas têm uma grande influência sobre todos nós. A atenção das pessoas está cada vez mais centrada nas marcas e, embora alguns estejam mais iludidos e outros menos, todos nós procuramos e esforçamo-nos por comprar marcas. Inspirado por este desenvolvimento económico, o objetivo deste trabalho é investigar e explicar os efeitos da marca no processo...
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