If They Won’t Bend, Break Them!®

INDEPENDENT PRESS AWARD Distinguished Favorite (Business-General - 2026)NORTH AMERICAN BOOK AWARDS Gold Medal (Business and Finance - 2025)AUTHOR SHOUT BOOK AWARDS Top Pick (2025)INTERNATIONAL IMPACT BOOK AWARDS Winner (Business Leadership and Management - July 2025)LITERARY GLOBAL BOOK AWARDS Finalist (Business and Personal Finance - 2025)INDEPENDENT AUTHOR NETWORK BOOK OF THE YEAR Finalist (Business-Money-Finance - 2025)NYC BIG BOOK AWARDS Distinguished Favorite (Business-General - 2025)STORYTRADE BOOK AWARDS Finalist (Business and Finance - 2025)SAN FRANCISCO BOOK FESTIVAL Runner-up (Business and Technology - 2025)ROYAL DRAGONFLY BOOK AWARDS 2nd Place (Business and Finance - 2025)BookLife Review Editor’s Pick⚡️from Publishers WeeklyWe all negotiate every day, sometimes without realizing it, and it’s not always about price. If you’re here to maximize every negotiation you ever do, no matter what the subject or stakes, you’ve come to the right place.Don’t worry; this isn’t a textbook, and I didn’t write it from an academic perspective. I interweave several personal stories to define and illustrate how I plan and execute my negotiation objectives.This book is based exclusively on my experiences negotiating in the trenches for over four decades. You won’t find any untested negotiation tricks or theories. I focus on time-tested, fundamental principles and explain the tactics and strategies I use to achieve successful results. My hands-on approach is as valuable to the average person as it is to someone who negotiates for a living.I explain the thought process I use when engaging in various negotiating scenarios and identify its key components: preparation, adopting a negotiating mindset, determining worth, what to offer, why you should counteroffer, gaining and using leverage, applying psychological pressure, what not to do, avoiding compromise, and closing the deal.It’s time to elevate your negotiating game to a new level and stop people from taking advantage of you. Read this book. I’ll prepare you and instill the confidence needed to consistently knock your negotiations out of the park and get what you want at the price you want. You’ll more than recover the cost of this book in your next negotiation. After that, it’s all gravy.I wrote, edited, designed the front and back covers, and self-published my book. I’m relying heavily on reviews and word-of-mouth to beat the drum for it.Thanks and Good Luck!Geoff Michael